"In every wild moment and mindful choice, there is a story worth designing."
Enterprise Design Leader · Head of Studios · AI-Native Product Design
22 Years Experience Working
Design leadership, mentorship, and speaking — each shaped by 22 years of hands-on work.
Strategic consulting for organisations building or scaling design practices.
1-on-1 coaching for designers at every career stage.
Workshops and keynotes for teams, conferences, and organisations.
Perspectives on leadership, practice, and the evolving role of design in organisations.
What learning to give AI better context reveals about human communication, shared understanding, and explaining decisions at work.
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Learn how AGENTS.md, SKILL.md, DESIGN.md, tool-specific instruction files, and architecture decision records create reliable context for AI agents.
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Markdown was created in 2004 for humans. Twenty years later, it quietly became the format AI models understand better than almost any other. Here is why that matters for anyone using AI professionally.
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