"In every wild moment and mindful choice, there is a story worth designing."
Product Design Manager
22 Years Experience Working
Design leadership, mentorship, and speaking — each shaped by 22 years of hands-on work.
Strategic consulting for organisations building or scaling design practices.
1-on-1 coaching for designers at every career stage.
Workshops and keynotes for teams, conferences, and organisations.
Perspectives on leadership, practice, and the evolving role of design in organisations.
Vibe coding changed how software gets built, but agentic engineering is already replacing it. Here is why this shift matters for designers, founders, students, and anyone using AI tools.
Read MoreAI does not understand your hidden meaning. Learn why context windows, AI memory, and structured briefing shape the quality of every AI response.
Read MoreA simple, non-technical explanation of what AI is doing when you talk to it, why it sounds intelligent, and why human judgment still matters.
Read More