"In every wild moment and mindful choice, there is a story worth designing."
Product Design Manager
22 Years Experience Working
Design leadership, mentorship, and speaking — each shaped by 22 years of hands-on work.
Strategic consulting for organisations building or scaling design practices.
1-on-1 coaching for designers at every career stage.
Workshops and keynotes for teams, conferences, and organisations.
Perspectives on leadership, practice, and the evolving role of design in organisations.
The future of UX will not belong to designers who blindly follow AI, or to those who proudly avoid it. It will belong to designers who can use AI without outsourcing their judgement.
Read MoreCreativity is central to design work, yet most designers cannot define it beyond 'thinking outside the box'. Here's what psychology actually says it is.
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