Most Designers Cannot Define the Thing They Are Paid to Do
Creativity is central to design work, yet most designers cannot define it beyond 'thinking outside the box'. Here's what psychology actually says it is.
Read More"In every wild moment and mindful choice, there is a story worth designing."
Product Design Manager
22 Years Experience Working


Design leadership, mentorship, and speaking — each shaped by 22 years of hands-on work.
Strategic consulting for organisations building or scaling design practices.
1-on-1 coaching for designers at every career stage.
Workshops and keynotes for teams, conferences, and organisations.
Perspectives on leadership, practice, and the evolving role of design in organisations.
Creativity is central to design work, yet most designers cannot define it beyond 'thinking outside the box'. Here's what psychology actually says it is.
Read MoreAI agents are quietly becoming users of the products we build. The design equation has changed — it's no longer just about designing for humans, but for humans and agents together.
Read MoreMany early professionals want to become a lead within one or two years. Here's a straight-from-the-heart look at why that rush happens, what leadership really demands, and how to build the habits that make you a natural leader.
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